New Research confirm that Bra make breasts saggier

Bras do nothing to help support a woman’s breasts and could even be doing damage …

Do you believe in this study?

History of Bra

The 100th birthday of the bra was celebrated in 2007

Is your bra a lie? Yes, according to a French study that found bras make breasts droop before their time.

Though women (and a few good men) have been wrapping up their ta-tas since ancient Greece, it wasn't until 1907 that Vogue magazine first used the word brassiere.

In the 106 years that followed, the bra has been through hills and valleys. Here's our time line of the development of the lingerie we love.

1907 The term "brassiere," from a French word used to denote a soldier's arm guard or shield, is used to describe the undergarmet in Vogue magazine.

1911 The word enters the Oxford English Dictionary.

1914 The first brassiere patent is awarded to New York socialite Mary Phelps Jacob. She quickly loses interest and sells the patent to the Warner Brothers Corset Company in Bridgeport, Conn., for $1,500. In the years that follow, Warner will pull in around $15 million.

1925 Maidenform, founded by Russian immigrant Ida Rosenthal and dressmaker pal Enid Bisset, opens its first plant in Bayonne, N.J. Rosenthal is often credited with having invented cup sizes - though some attribute that bright idea to her husband, William.

1937 Lana Turner's form-fitting attire in "They Won't Forget" reveals that bra technology has increased lift and pointy, separate positioning - and earns her the nickname the "Sweater Girl." "This change came about at a time when no one was wearing such tight clothes," says Rebecca Apsan, owner of New York lingerie shop La Petite Coquette and author of "The Lingerie Handbook." "Naturally, she appealed to men."

1946 The first ever bikini hits the Paris catwalk, designed by French engineer Louis Réard and fashion designer Jacques Heim. Some say they named the suit after the Bikini atoll, a nuclear weapons test site in the Marshall Islands, thinking that it would cause quite an explosion. They were right.

1965 Controversial designer Rudi Gernreich - inventor of 1964's "topless bathing suit" - turns his attention to the bra. He comes up with the "no bra" bra, made of see-through stretch netting. It is a retail hit, playing to the flat, boyish silhouette of the 1960s. Pointy is out!

1968 A protest of the 1968 Miss America Pageant gives rise to the legend of feminist bra burning. Though women at the Atlantic City protest filled a "freedom trash can" with bras, girdles, high heels, makeup and hairspray, it was not set alight because no fire permit could be obtained. Misworded reports - such as one from hapless New York Post journalist Lindsay van Gelder - spread like the fire that might have been.

1970 Feminist author Germaine Greer becomes a household name with her best seller "The Female Eunuch." According to Greer, "Bras are a ludicrous invention, but if you make bralessness a rule, you're just subjecting yourself to yet another repression." Despite the clarifying second half of her statement, Greer is linked to the myth of bra-burning as a symbol of radical feminism.

1977 Lisa Lindahl, a 28-year-old grad student at the University of Vermont, sews an athletic bra out of two jock straps and takes it for a test jog with fit friend Hinda Miller. The sports bra is born.

1977 Victoria's Secret is founded in San Francisco after Stanford MBA Roy Raymond realizes men might be more comfortable shopping for their girlfriends via catalogue.

1990 Jean Paul Gaultier designs a golden, pointy cone bra for Madonna to wear on her Blond Ambition concert tour. "The design itself is brilliant," says Apsan, "but Madonna made it famous. She took shapewear out of the bedroom and onto the streets of America."

1991 Wonderbra, though first trademarked in 1935, is reintroduced to a huge resurgence. By 1994, the bra's "Hello Boys" ad campaign featuring Eva Herzigova gazing down at her bosom, gives the line a huge profile.

2004 During a now infamous half-time Super Bowl performance with Justin Timberlake, Janet Jackson experiences a "wardrobe malfunction" and reveals that she is not wearing a bra. She does, however, show 100 million Americans the bra's distant cousin, the nipple shield.

2007 In the moments before her disastrous "comeback" performance at the MTV Video Music Awards, Britney Spears reportedly ditches her costume for a black, sparkly bra and panty set. We're quite sure this is one brassiere you won't be seeing in Vogue.

2013-New research confirm that Bra make breasts saggier

 

After spending 15 years studying breasts, sports medicine expert Jean-Denis Rouillon arrived at a shocking conclusion: Bras do nothing to support breasts, and may actually help them succumb to gravity. For years, women have been taught of the virtues of a good bra in order to make the most of their assets and defy the pull of gravity.  Now a French study has claimed that in fact breasts gain no benefit from underwear support, and that women would do better to go without. Professor Jean-Denis Rouillon of Besançon University spent 15 years studying the anatomy of 330 women, before coming to the radical conclusion that bras are a “false necessity”. Professor Rouillon said: “Medically, physiologically, anatomically – breasts gain no benefit from being denied gravity.” The study found that breasts were firmer and sagged less in the women who did not wear a bra, and such women were no more likely than others to suffer from back pain.

The sports scientist, who has been researching the subject since 1997, using a slide rule and a caliper, found a 7mm difference in the height of bosoms, with those who went without a bra faring best against gravity.  Prof Rouillon suggested that breasts become “dependent” on lingerie support once women start wearing it, meaning that supporting muscle is under-used, and degrades more quickly. He said his initial results “validated the hypothesis that the bra is a false ‘necessity'” but that he would not advise women who have relied on bras for years to cast them aside. Some of the women who took part in the experiment, carried out at the Centre Hospitalier Universitaire (University Hospital) in Besançon, said stopping wearning a bra had even helped ease back pains. British research on post-menopausal women has previously suggested that those who wear a bra are more likely to suffer breast pain.